From 73% to 100%: a GenAI photoshoot pipeline that cleared the catalogue
Every e-commerce catalogue has a dirty secret, and it’s a number nobody likes to say out loud: the percentage of products that have a proper photo of a real person wearing them. Ours was 73%. Which means more than a quarter of what we sold, thousands of frames, was represented online by a flat shot of the product on a white background, while its neighbour had a crisp image of a model looking great in it. The model shots convert better. Everyone knows this. The problem is that closing the gap means a physical photoshoot, and a physical photoshoot does not scale. We took catalogue coverage from 73% to 100% in about a month. Not by shooting faster. By not shooting at all for the long tail. ...